A powerful e-commerce solution to drive sales for your business.

Business growth essentials, built in.
From CRM to payments, and blogs to memberships—all the essential tools for your e-commerce business are built in natively, so you can grow without relying on third-party plugins.
CRM
Convert more leads—from collecting contact info with forms to adding live chat. Organise your sales funnels, assign tasks and reply to messages from all channels in one inbox.
Payments
Accept secure payments worldwide and sync transactions from over 80 providers—including major debit and credit cards, Apple Pay, Tap to Pay on iPhone, and more.
Blog
Boost your SEO and reach your community with an integrated blog. Manage posts, comments and contributors with ease. Monetise your content with subscription pricing plans.
Multilingual
Get set up for international growth and reach new markets. Manually or automatically translate your site into 180+ languages, while preserving the design.
Pricing plans
Get a custom pricing plan to sell packages, memberships and subscriptions. Charge visitors one-off or recurring payments for exclusive content/services, connect payment methods, and add discounts.
Members area
Build a community around your site to engage customers and keep them coming back. Let visitors create their own account, keep track of orders and wishlists, and access exclusive content.
Sales tools
Supercharge your sales with powerful native tools for gift cards, abandoned cart recovery, back-in-stock alerts, discounts, coupons, and product subscriptions
Engagement tools
Ramp up reach and engagement with native tools for Facebook Ads, loyalty rewards and referral programmes, and customer reviews.
Unmatched design flexibility, primed to drive sales

Sell from a standout storefront
Get unparalleled design flexibility for the specific design and layout you want.

Sleek category pages for smooth selling
Provide potential buyers with crystal clear navigation. The layout and galleries can be tweaked to your liking and can be changed across pages to keep categories in sync, automatically.

Tailor the checkout flow
Customise the cart and checkout flow with functionality tailored to your business.




Sell to everyone. Everywhere.

Use omnichannel capabilities to reach new audiences on social channels, POS, and a branded mobile app. Sync revenue from all these sources, connected to one inventory.

Accept secure payments in multiple currencies with over 80 global payment providers, including major debit and credit cards, Apple Pay, Tap to Pay on iPhone, and more.

Localise the experience with automatic translation in more than 180 languages and automatically calculate shipping and taxes for specific geos.

Sync with dropshipping and print-on-demand suppliers to launch products fast, with all the heavy lifting handled for you–no need to stock or ship.
Essential business tasks won't take all day.

Handle sales, orders and logistics from one place—on mobile or desktop.

Create custom buyer journeys, recover abandoned carts, and more with pre-defined automations.

Make informed business decisions based on insights, analytics and triggered alerts for meaningful actions.

Keep all your team organised with custom roles and permissions for your website dashboard.

Wix Studio is best for your e-commerce business.
Wix Studio, our platform of choice, lets us create immersive brand experiences tailored to your business needs. Compared to other solutions, we’re confident it will elevate your brand and deliver real impact—both now and as you grow.
Wix Studio
Fully flexible design capabilities for both storefront, categories, product pages, cart and checkout—no code necessary.
Unmatched design freedom
Shopify
An array of pre-designed themes that require significant dev time for design customisation.
Limited design themes and customisation
WooCommerce
Offers design flexibility, however all creation and maintenance tasks need a dedicated developer to complete them.
Dev assistance required
Wix Studio
Customise no-code animations and effects to create intricate, immersive behaviours. Plus, custom code capabilities available.
Fully customisable and code-free
Shopify
Animations and effects are tied into the template you choose. More customisation requires a developer.
Contingent on template
WooCommerce
Dependent on developers to create animations and effects with custom code.
Code-dependent
Wix Studio
Get full-stack native business solutions designed to work together seamlessly.
Full suite built-in
Shopify
Offers large selection of third-party app solutions, often at additional cost, that require ongoing, management and maintenance.
Third-party solutions
WooCommerce
Add specific functionality to your site with plugins at additional cost that require ongoing updates to prevent site vulnerabilities.
Plugins required
Wix Studio
Update content in Content Mode or use a native CMS to edit and manage content and media associated with your products.
Work intuitively and efficiently, without affecting the design.
Seamless and intuitive
Shopify
Heavy content and media changes cannot be achieved without involvement from developers.
Some business management tools are dispersed across multiple platforms with varying interfaces.
Frequently dev dependent
WooCommerce
Content and media changes require high level of technical knowledge or additional support from devs to complete efficiently.
Complex interface
Wix Studio
Upfront expenses and reduced time to market.
All business solutions are native to the platform—no need to add and manage third-party solutions.
No hidden costs
Shopify
Offers certain customized templates and themes at additional cost.
Often, third-party app solutions come with a price tag, and design customisation requires dev time.
Solutions at additional cost
WooCommerce
Most professional plugins or TPAs come at added cost and require significant developer resources, contributing to a large increase in time-to-market. On top of all this, hosting adds more costs.
Expenses add up
Wix Studio
Shopify
WooCommerce
Design
flexibility
Unmatched design freedom
Fully flexible design capabilities for both storefront, categories, product pages, cart and checkout—no code necessary.
Limited design themes and customisation
An array of pre-designed themes that require significant dev time for design customisation.
Dev assistance required
Offers design flexibility, however all creation and maintenance tasks need a dedicated developer to complete them.
Animations
and effects
Fully customisable and code-free
Customise no-code animations and effects to create intricate, immersive behaviours. Plus, custom code capabilities available.
Contingent on template
Animations and effects are tied into the template you choose. More customisation requires a developer.
Code-dependent
Dependent on developers to create animations and effects with custom code.
Business
functionality
Full suite built-in
Get full-stack native business solutions designed to work together seamlessly.
Third-party solutions
Offers large selection of third-party app solutions, often at additional cost, that require ongoing, management and maintenance.
Plugins required
Add specific functionality to your site with plugins at additional cost that require ongoing updates to prevent site vulnerabilities.
Site content
management
Seamless and intuitive
Update content in Content Mode or use a native CMS to edit and manage content and media associated with your products.
Work intuitively and efficiently, without affecting the design.
Frequently dev dependent
Heavy content and media changes cannot be achieved without involvement from developers.
Some business management tools are dispersed across multiple platforms with varying interfaces.
Complex interface
Content and media changes require high level of technical knowledge or additional support from devs to complete efficiently.
Cost
effectiveness
No hidden costs
Upfront expenses and reduced time to market.
All business solutions are native to the platform—no need to add and manage third-party solutions.
Solutions at additional cost
Offers certain customized templates and themes at additional cost.
Often, third-party app solutions come with a price tag, and design customisation requires dev time.
Expenses add up
Most professional plugins or TPAs come at added cost and require significant developer resources, contributing to a large increase in time-to-market. On top of all this, hosting adds more costs.
Why Wix Studio’s best for your business
Wix Studio let’s you create immersive brand experiences tailored to your client’s business needs. Considering other solutions available, we’re confident that Wix Studio will elevate your brand and business, delivering impact in both the short and long haul.
WIX STUDIO
Unmatched design freedom
Fully flexible design capabilities for both storefront, categories, product pages, cart and checkout—no code necessary.
SHOPIFY
Limited design themes and customization
An array of pre-designed themes that require significant dev time for design customization.
WOOCOMMERCE
Dev assistance required
Offers design flexibility, however creation and maintenance tasks need dedicated developer expertise to complete them.
WIX STUDIO
Fully customizable & code-free
Customize no-code animations and effects to create intricate, immersive behaviors. Plus, custom code capabilities available.
SHOPIFY
Contingent on template
Animations and effects are tied into the template you choose. More customization requires a developer.
WOOCOMMERCE
Code-dependent
Dependent on developers to create animations and effects with custom code.
WIX STUDIO
Full suite built-in
Get full-stack native business solutions designed to work together seamlessly.
SHOPIFY
Third-party solutions
Offers large selection of third-party app solutions, often at additional cost, that require ongoing management and maintenance.
WOOCOMMERCE
Plugins required
Add specific functionality to your site with plugins at additional cost that require ongoing updates to prevent site vulnerabilities.
WIX STUDIO
Seamless & intuitive
Update content in Content Mode or use a native CMS to edit and manage content and media associated with your products.
Work intuitively and efficiently, without affecting the design.SHOPIFY
Frequently dev dependent
Heavy content and media changes cannot be achieved without involvement from developers.
Some business management tools are dispersed across multiple platforms with varying interfaces.
WOOCOMMERCE
Complex interface
Content and media changes require high level of technical knowledge or additional support from devs to complete efficiently.
WIX STUDIO
No hidden costs
Upfront expenses and reduced time to market.
All business solutions are native to the platform—no need to add and manage third-party solutions.
SHOPIFY
Solutions at additional cost
Offers certain customized templates and themes at additional cost. Often, third-party app solutions come with a price tag, and design customization requires dev time.
WOOCOMMERCE
Expenses add up
Most professional plugins or TPAs come at added cost and require significant developer resources, contributing to a large increase in time-to-market. On top of all this, hosting adds more costs.